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Privacy Policy

Policy date: 7th September 2020

We are committed to protecting your privacy and the security of all the information that you provide us with. On the 25th May 2018, a new European directive concerning privacy and personal data comes into effect, known as the GDPR – General Data Protection Regulation.

To make it easier for you to find out what data we collect and how we use it, we’ve updated our Privacy Policy which covers both online business and orders that we have taken over the phone. This policy includes:

• Your rights relating to the information that we hold about you
• How we keep your information safe
• The types of personal information we collect and how we use it
• The legal basis we rely on to use your information

This privacy policy sets out how the Electrical Counter (part of ZLT Electrical Ltd.) uses and protects any information that you give us. We are committed to ensuring that your privacy is protected. Should we ask you to provide personally identifiable information, then you can be assured that it will only be used in accordance with this privacy statement.

Who is collecting the data?

ZLT Electrical (t/a The Electrical Counter) Limited is the data controller for information that we collect through all of our channels including our website, over the phone and through e-mail.

What personal data do we collect?

We collect the following information:

• Your name and (if relevant) company name
• Billing and delivery addresses
• Contact information including phone number and e-mail address

How do we collect the personal data?

We collect personal data through our checkout process when you place orders on our website, through our contact us forms, and over the telephone if you place your order in this manner. We also collect information by e-mail or social media if you contact us relating to a previous order or current order in this way.

What information is collected during checkout?

When you place your order with us, the payment will be completed through either PayPal or SagePay. If you pay with SagePay, your credit card information will be inputted and stored in their secure payment gateway and will not be stored on our systems. SagePay also collect your IP address for security reasons and as part of their process of preventing online fraud.

What do we do with the information we collect?

The information you provide us with is required in order to process your order; including taking the payment and delivering the goods. We may also need to contact you if we need to discuss any aspect of your order, for example stock delays, discontinued products, recalls or if we believe you have ordered incorrect items. We will not use your contact information to send you marketing, unless you have given us permission to do so. Any additional systems that your information is processed through are detailed below.

Call Recordings

Please note that calls to the Electrical Counter may be recorded for training and quality purposes.

Internal System & Website

Orders and enquiries that go through our website are processed in a bespoke system developed by our web developers. Completed orders are forwarded from this system to our internal stock management system. This internal system allows us to process the fulfillment and delivery of all orders.

Who do we share your information with?

DPD & Royal Mail

When you place an order with us, we will use either Royal Mail or DPD to ship your order. To enable us to complete this, we will enter the delivery name, delivery address and e-mail address and/or phone number from your order into the DPD or Royal Mail system. The contact information is necessary as, where relevant, it allows DPD to send you important information relating to your delivery, for example, expected delivery windows.


On occasion, we may need to share your information with our suppliers. This enables us to organise direct-to-site deliveries, or deal with enquiries, warranties or problems you may have relating to specific products more efficiently.


We use MailChimp as our e-mail marketing automation platform. If you give us consent to send you marketing emails, the information you provide us will be shared with MailChimp. As MailChimp are a third party service, you may wish to read through their Privacy Policy and Legal Terms.

MailChimp are based in the United States and participate in, and have certified their compliance with the EU-US Privacy Shield Framework. You can view MailChimp’s certification here or find out more about the Privacy Shield Framework and what it means for your data.


We use Trustpilot to collect service reviews from customers who have placed orders with us. With your consent, we will send a copy of your order invoice to Trustpilot. This allows them to e-mail you an automatic invitation to leave us a review a period of time after your order was placed. In this respect, Trustpilot act as our data processor. Trustpilot may use data processors and third parties that are located outside of the European Union, for example, in the United States. Trustpilot use data processors in countries where there is a legal framework governing and protecting the transfer of personal data, such as the EU-US Privacy Shield Framework.

For more information on how Trustpilot uses information, please see their Privacy Policy.


When you send us an e-mail, use the contact form on our website or place an order, all of the emails generated (either by yourself or automatically) are forwarded through Mimecast. Mimecast is a cloud based service that we use solely for the purposes of e-mail security and spam prevention.


Our site uses various Google services in order to provide you with a personalised service and to help us to understand how you use our site. Google Analytics uses small text files known as cookies to keep track of how our site is used, what content is viewed and how long our visitor’s stay for amongst other statistics. The information that we collect from Google can be used to influence our advertising and how we develop our website in the future.

You can find more information about how Google uses this information and how it is stored here.

How long do we keep your data?

The policy of ZLT Electrical (t/a The Electrical Counter) Limited is to only keep information for as long as required for the purpose or purposes for which we use it. For example, we will store details of your invoices in order to process return requests, warranty claims or queries relating to any orders that you have placed with us in the past.

We will determine how long to retain different data based on how long we need the information for and what it is used for, as well as any legal or regulatory requirements that require us to retain records and details of purchases for an additional period of time.

Legal basis for data processing

ZLT Electrical (t/a The Electrical Counter) Limited will always get your consent at the point of collecting your information. We will tell you why the information is necessary at the point of data collection. We do not collect special categories of personal data and will not transfer your data to another company or country without informing you.

Under the definitions outlined in the General Data Protection Regulation (GDPR), we process information under the lawful bases of Consent, Contract and Legitimate Interest.

Contractual obligations

When you place an order on our website, or, begin to and abandon the basket, arrange a delivery or request to return a purchase, we process your information under the definition of “Contract” (the sale or request for a quote, services or information relating to a sale). This means that the information you give us, such as billing information, delivery information and contact information is necessary for us to provide you with a service. This information will therefore only be used for purposes that are required and will not be used for a secondary purpose without your express permission.

Legitimate Interests

Once your order has been placed and fulfilled, invoices containing the details of what you have ordered, your address(es) and contact information are stored on our internal system and our bespoke web system. This allows us to refer back to the information at a later date if necessary due to a recall, product warranty, return, refund or any other query you may have relating to a previous order.


When it comes to secondary purposes such as marketing and the use of non-essential cookies, we will always ask for your explicit consent with a positive opt-in action. You can manage what subscriptions you have opted-in to through our subscription centre at


Cookies are small text files of letters and numbers that your browser can store on your device. These files are created when you visit a site or service that uses cookies. The Electrical Counter uses cookies to offer improved site functionality, distinguish you from other users and provide information about how our website is used.

For more information about how you can manage cookies within your browser, you can visit

Changes to our Privacy Policy

From time to time, we may make changes to this Privacy Policy. Any changes will be posted on this page, so you should check frequently in order to review any recent changes.

Contact Information

If you have any questions, comments or requests regarding this Privacy Policy, please contact [email protected].

How can you control your personal information or withdraw consent?

Under the General Data Protection Regulation (GDPR) individuals are entitled to the rights to be informed, to access, to rectification, to erasure, to restrict processing, to data portability and to object.

You can exercise these rights by contacting us on [email protected] or by writing to us at The Electrical Counter, Unit 1 Brookfield Industrial Estate, Leacon Road, Ashford, TN23 4TU. We will process each request according to GDPR guidelines.

If you have previously given consent for us to use your information for e-mail marketing purposes, you may change your mind at any time by writing to us or e-mailing [email protected].

If you believe that the information we have for you is incorrect, please write to or e-mail us as soon as possible to enable us to rectify incorrect data.

You may request details of the personal information that we hold about you under the terms outlined in the Data Protection Act 1998 and General Data Protection Regulation (GDPR). Please write to The Electrical Counter, Unit 1 Brookfield Industrial Estate, Leacon Road, Ashford, TN23 4TU.

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Cookie Policy

About Cookies and your Privacy

When you visit our website, we may store small data files known as cookies in your browser. The information stored in cookies might be about you and your browsing habits, or it can be used to allow our website to remember your actions or preferences over a period of time so you don't have to keep re-entering them when you come back to our site or browse between pages. The information does not usually directly identify you, but it can give you a more personalised and consistent web experience.

The cookies that we use are categorised under Essential and Non-Essential. Essential cookies are those that are required for our website to function correctly. Non-essential cookies include those from Google, Facebook and Bing amongst others to help us understand how our website is used. This information helps us to monitor performance and make improvements.

We respect your right to privacy, so you can choose not to allow certain non-essential cookies. Please be aware that blocking some types of cookies may impact your experience of the website and services that we offer. Click on the different category headings to find out more and change our default settings.

Always Active

Essential Cookies

These cookies are essential for the website to function and cannot be switched off in our systems.

Essential cookies can keep track of information between page views like your privacy preferences, logging in or tracking a shopping basket.

You can set your browser to block or alert you about these cookies, but some parts of the site will not then work correctly. These cookies do not store any personally identifiable information.

The essential cookies we set are:

  • PHPSESSID - A unique reference to your browser session on our website. This allows us to keep track of things like your basket and whether you are logged in. This cookie will expire after the browser is closed.
  • hideVAT / showVAT - This cookie tracks your preference if you want to show prices inc or ex VAT. This cookie persists between your browser sessions.
  • plii - This cookie ensures you are kept logged in to the website during your session.
  • nfPP-* - These cookies store your preferences regarding cookie preferences, like if you have accepted the notice and if you have optionally disabled non essential cookies. These persist between browser sessions.
  • myBasketListId - This cookie help keeps track of your saved basket if you choose to use that functionality.
  • PostcodeAnywhere - We use PostcodeAnywhere to provide address lookup services for your convenience.


Non-Essential Cookies

Many of our non-essential cookies are analytical. These cookies provide us with information about how many people visit our website, how they found our website, and how they use our services. They help us to know which pages are most and least popular, as well as providing us information about how visitors move around our site. Some of the information that these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies, some features may not work and we will not know when you have visited our site.

  • AddThis: We use AddThis for social sharing that happens from the "'Share This" website links. The cookie allows users to socially share content. AddThis might collect data for the purposes of Online Behavioural Advertising. This might include information like where visitors came from and which type of browser the user is using. This might also include your IP address.
  • Facebook: We use conversion tracking from Facebook to help us understand how effective campaigns are from Facebook.
  • Bing Conversion: We use conversion tracking to help us understand how effective our digital campaigns are.
  • Google AdWords Conversion: We use conversion tracking to help us understand how effective our digital campaigns are.
  • Google Analytics: We use Google Analytics to collect information about how visitors use our website. For example, we collect details of the site where the visitor has come from and the total number of times a visitor has been to our website.
  • Google Dynamic Remarketing: We use these tracking tools to track user behaviour over time and across third party sites to improve the effectiveness of our online advertising. We collect information about what ads users view and whether they click on the ads. We use this information to improve and customise our advertising.
  • Google Tag Manager: We use Google Tag Manager to track user behaviour, traffic analysis and marketing optimisation.
  • Hotjar: We use Hotjar to help collect  information about how visitors use our website and analyse user behaviour across our site.


To make sure this site works properly, we may place small data files called cookies on your device.

What are cookies?

A cookie is a small text file that a website saves on your computer or mobile device. Cookies enable the website to remember your actions and preferences over a period of time, so you don't have to keep re-entering them whenever you come back to the site or browse between pages.

How do you use cookies?

We use cookies on our website to provide you with some of the functionality of our services, analyse how you use our site and to distinguish you from other users. Generally speaking, we use two types of cookies; essential and non-essential.

Essential cookies help us to provide our services. For example, these cookies store any preferences you have set whenever you return to our services and by storing information that you have provided as you move between pages. For example, the contents of your basket are stored in this manner so you don't have to keep adding things all over again.

Non-essential cookies are primarily analytical. These allow us to review and analyse how you interact with our website in relation to the content we have and any advertising. These cookies provide us with the following information to help us understand and improve how our site behaves:

• The number of visitors that use our website
• How our users move around our website
• The content that our visitors view
• How long you use our site for
• How you came on to our site; for example, from Google, social media or a direct link

When do you issue cookies?

Unless you have made changes in your browser settings to limit the use of cookies, our website will issue cookies as soon as you visit. Our cookie management banner gives you the option to disable non-essential cookies, or you can manage this in your browser settings. If you disable some cookies either on site or in your browser, please be aware that some of our website's functions may not be available or work as expected.

Where can I find out more information about cookies?

To find out more about cookies, including how you can disable/enable them in your browser, visit Please be aware that if you block all cookies (including essential cookies) you may experience reduced functionality when accessing some aspects of our website. Unless you adjust your browser to refuse cookies, or disable non-essential cookies through our management tool, our website will continue to issue cookies.


To find out more about what specific essential and non-essential cookies we use, click on the "Essential" and "Non-Essential" tabs.


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